73% of advertisers have held back campaign launches, however 52% are expected to resume or even ramp up their advertising spending.
Marketers are just as confused on all of this as the rest of us. With restrictions and daily changes it make it perfectly rational to hold back on campaigns. But what is notable and hopeful is that half are looking to resume their spending or increase it, even in the midst of economic downturn.
In times like these, most organizations will look to cut - which means less noise from your competitors. During the Great Recession, brands who continued to invest in their marketing came out much better on the other side than those who didn't.
In times like these, most organizations will look to cut - which means less noise from your competitors. During the Great Recession, brands who continued to invest in their marketing came out much better on the other side than those who didn't.
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