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Don't Be Anti-Social - Stats to show you where to spend your time and money!

on June 21, 2021

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How do I know what social media platform is best for my company?

Facebook, Instagram, Snapchat, YouTube, Twitter, LinkedIn....the dizzying list goes on and on. How in the world do you decide or know which platforms are best? User demographic statistics are your essential piece of data for any marketing strategy. Knowing who is on what platform aids you in researching, advertising and marketing decisions. Maybe you feel pretty good about your current social media marketing strategy and you are looking to expand to another network. Your first step should be to research who is on those networks. By collecting data and statistics, you will be able to set up marketing personas and ultimately understand your audience in greater detail. By looking at your current goals and KPI's you can use this data to choose where to focus your energy. 1.) Facebook In operation for 15+ years, most used platform in the U.S. with 183 million users, 69% of those are adults. When you look at the stats you will see that 74% of Facebook users visit the site at least

Social Media

39% of social media users said they are spending more time on social media. With people working from home and not being able to go anywhere, it surely invites more time spent on social media amongst consumers. This is the time to look at your social media channels and harness the surge of users. Whether it is lead generation or customer service, or nurturing relationships, being present and at the top of your customer's minds will ultimately position you well in the aftermath.

Advertising

73% of advertisers have held back campaign launches, however 52% are expected to resume or even ramp up their advertising spending. Marketers are just as confused on all of this as the rest of us. With restrictions and daily changes it make it perfectly rational to hold back on campaigns. But what is notable and hopeful is that half are looking to resume their spending or increase it, even in the midst of economic downturn. In times like these, most organizations will look to cut - which means less noise from your competitors. During the Great Recession, brands who continued to invest in their marketing came out much better on the other side than those who didn't.

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Don't Be Anti-Social - Stats to show you where to spend your time and money!

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