The Case for Direct Mail

(no really, you need to see this)

 

• For roughly every 36 emails you receive on average, you get 1 piece of mail in your mailbox.
• The average lifespan of an email is 17 seconds, compared to direct mail’s average lifespan of 17 days.
• 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
• 59% of US respondents say they enjoy getting mail from brands about new products.
• 60% of catalog recipients visit the website of the company that mailed them the catalog.
• Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
• Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.
• Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.
• 60% of marketing respondents said combining digital and direct mail increased ROI.

source: compu-mail.com